How artificiality and intelligence affect voice assistant evaluations

MLA

Guha, Abhijit, et al. “How Artificiality and Intelligence Affect Voice Assistant Evaluations.” Journal of the Academy of Marketing Science, vol. 51, no. 4, July 2023, p. 843. EBSCOhost, https://doi.org/10.1007/s11747-022-00874-7.

APA

Guha, A., Bressgott, T., Grewal, D., Mahr, D., Wetzels, M., & Schweiger, E. (2023). How artificiality and intelligence affect voice assistant evaluations. Journal of the Academy of Marketing Science, 51(4), 843. https://doi.org/10.1007/s11747-022-00874-7

Chicago

Guha, Abhijit, Timna Bressgott, Dhruv Grewal, Dominik Mahr, Martin Wetzels, and Elisa Schweiger. 2023. “How Artificiality and Intelligence Affect Voice Assistant Evaluations.” Journal of the Academy of Marketing Science 51 (4): 843. doi:10.1007/s11747-022-00874-7.