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Start Over
Can't Buy Me Love
- Source :
- Brandweek. June 4, 2001, Vol. 42 Issue 23, S20
- Publication Year :
- 2001
-
Abstract
- New research shows that media spending cannot predict consumer perceptions of quality. So which are the 'best' brands? It doesn't matter how much you spend on media. You can't buy [...]
- Subjects :
- Waterford Crystal Ltd. -- Evaluation -- Reports
Total Research Corp. -- Reports
Discovery Inc. -- Evaluation -- Reports
Craftsman Tool and Mold Co. -- Evaluation -- Reports
Cable television broadcasting industry -- Evaluation -- Reports
Cable television -- Evaluation
Tools -- Evaluation
Marketing research firms -- Reports -- Evaluation
Glassware -- Evaluation
Glassware industry -- Evaluation -- Reports
Tool industry -- Evaluation -- Reports
Tableware -- Evaluation
Advertising, marketing and public relations
Business
Retail industry
Cable television/data services
Evaluation
Reports
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 42
- Issue :
- 23
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.75452060