BtoB Q & A: Finding a 'radical' theme in Web success stories; Author Glenn Rifkin tells why shortsighted companies need to get online with innovative e-strategies

Authors :: Schwartz, Matthew
Source :: BtoB. June 25, 2001, Vol. 86 3
Publication Year :: 2001
Abstract: The dot-com storm has brought a windfall of books chronicling what happened and where the Web goes from here. ``Radical E: From GE to Genron-Lessons on How to Rule the [...]

Subjects :: Electronic commerce -- Influence
Business-to-business market -- Management
Corporations -- Management
Management
Advertising, marketing and public relations
Business
Electronic commerce
Company business management
Business to business market
Influence
Management

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