Indigo bets new store concept will win back customers; Company has put a twist on its strategy of blending books with lifestyle products after cyberattack, inflation slowed down foot traffic

Authors :: Deschamps, Tara
Source :: Globe & Mail (Toronto, Canada). August 31, 2023, B2
Publication Year :: 2023
Abstract: Byline: TARA DESCHAMPS; THE CANADIAN PRESS TORONTO -- When Indigo Books & Music Inc. opens the doors to its forthcoming location in downtown Toronto's Well building this September, shoppers will [...]

Subjects :: Indigo Books & Music Inc. -- Management -- Marketing -- Services
Booksellers -- Management -- Services -- Marketing
Inflation (Finance) -- Forecasts and trends -- Canada
Company marketing practices
Company business management
Market trend/market analysis
General interest
News, opinion and commentary

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