Back to Search Start Over

Dutch Boy's image gets a fresh coat of paint

Authors :
Schwartz, Judith D.
Source :
Adweek's Marketing Week. May 22, 1989, Vol. 30 Issue 21, p65, 2 p.
Publication Year :
1989

Abstract

Dutch Boy's Image Gets A Fresh Coat of Paint Sherwin-Williams' Peter Balint talks about the new strategy to reach young consumers who have dreams about how their home should look [...]

Subjects

Subjects :
Sherwin-Williams Co. -- Marketing
Grand Prix racing -- Usage
House painting -- Usage
Paint industry -- Marketing
Advertising, marketing and public relations
Business

Details

ISSN :
08928274
Volume :
30
Issue :
21
Database :
Gale General OneFile
Journal :
Adweek's Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.7639231

Tools

Authors Abstract Subjects Details