75% of India's CMOs believe Generative AI will never fully replace human creativity

Source :: Adgully. September 8, 2023
Publication Year :: 2023
Abstract: Byline: Adgully Bureau Dentsu Creative's 2023 Global CMO Report, 'Creativity at a Crossroads', reveals optimism from today's marketing decision-makers in the face of change and challenge. Using data from a [...]

Subjects :: Marketing executives -- Surveys
Marketing research -- Surveys -- Reports
Marketing -- Surveys -- Reports
Creative ability -- Reports -- Surveys
Advertising, marketing and public relations

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