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PROFILE: Rover's return

Authors :
Arnold, Matthew
Source :
Marketing. July 5, 2001, 20
Publication Year :
2001

Abstract

The good news, says MG Rover group marketing director John Sanders, is that he hasn't touched his CV since a year ago. 'If you'd asked me then, it was toned [...]

Subjects

Subjects :
MG Rover Group Ltd. -- Management
Automobile industry -- Management -- Methods
Marketing management -- Methods
Motor vehicles -- Methods
Marketing -- Methods
Company business management
Automobile Industry
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.76882926

Tools

Authors Abstract Subjects Details