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Pixalate's vMVPD Q2 2023 Traffic Analysis Reports: 70%+ of Global Open Programmatic CTV Ad Spend Goes to vMVPD Apps
- Source :
- PR Newswire. October 18, 2023
- Publication Year :
- 2023
-
Abstract
- Research reveals Virtual Multichannel Video Programming Distributor (vMVPD) apps across Roku, Amazon Fire TV, and Samsung Smart TV devices have 2x lower invalid traffic (IVT) rates compared to non-vMVPD apps [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- PR Newswire
- Publication Type :
- News
- Accession number :
- edsgcl.769339379