What's in a name? Today, not much; if a company goes only for mood, it risks losing some soul

Authors :: Altman, Daniel
Source :: The New York Times. August 23, 2001, A20 pA18
Publication Year :: 2001
Abstract: One is called Calibrus, one is called Calibra. Which one is the Internet start-up and which is the coupe made by General Motors? These days it's hard to tell. (Calibra [...]

Subjects :: Corporations -- Names
Products -- Names
Brand name products -- Marketing
Customer loyalty -- Marketing

Tools