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Vicki Szombathy
- Source :
- BtoB. September 3, 2001, Vol. 86 18
- Publication Year :
- 2001
-
Abstract
- When Chicago-based SMG Inc. wanted to create a business unit-to be dubbed StarLink Worldwide-that would work with midsize agencies, the company mined the local talent base for top media-savvy advertising [...]
- Subjects :
- StarLink Worldwide -- Management -- Marketing
CNA Insurance Cos. -- Marketing -- Management
Insurance -- Marketing
Insurance industry -- Marketing
Business-to-business advertising -- Management
Marketing industry -- Management
Advertising, marketing and public relations
Business
Company marketing practices
Company business management
Insurance industry
Management
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 86
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.77948848