Runa Study Reveals Growth of Digital B2B Gift Card Distribution Channels, with Branded Payments Gaining Favor as a Payment Method

Source :: PR Newswire. January 25, 2024
Publication Year :: 2024
Abstract: The study explores evolving consumer preferences, highlighting that 41% of consumers primarily receive gift cards is through loyalty and rewards programs LONDON, Jan. 25, 2024 /PRNewswire/ -- http://runa.io/, the global [...]

Subjects :: Starbucks Corp. -- Marketing -- Market research
Walmart Inc. -- Marketing -- Market research
Loyalty programs (Marketing) -- Methods
Distribution channels -- Methods
Coffeehouses -- Market research
Consumer preferences -- Methods
Discount stores -- Market research
Business-to-business market -- Methods
Gift cards -- Market research
Consumer behavior -- Methods
Marketing research
Company marketing practices
Direct market channel
Business to business market
Retail/reseller channel
Business
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