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Merrill Lynch HSBC and BA in Air Miles deal

Source :
Money Marketing. August 2, 2001, p16
Publication Year :
2001

Abstract

Merrill Lynch HSBC and Brithish Airways have set up a marketing deal designed to benefit clients of-both companies by offering cash, shares and BA Air Miles. The online financial services […]

Subjects

Subjects :
Securities industry -- Marketing
Airlines -- Marketing
Merrill Lynch & Company Inc. -- Marketing
British Airways PLC -- Marketing

Details

ISSN :
09583769
Database :
Gale General OneFile
Journal :
Money Marketing
Publication Type :
Periodical
Accession number :
edsgcl.78132638

Tools

Authors Abstract Subjects Details