Back to Search Start Over

How television news programs use video news releases

Authors :
Harmon, Mark D.
White, Candace
Source :
Public Relations Review. Summer 2001, Vol. 27 Issue 2, 213
Publication Year :
2001

Abstract

Mark D. Harmon [*] Abstract Video news releases are an important public relations tactic, but use by television stations is difficult to evaluate. While electronic tracking exists, data are rarely [...]

Subjects

Subjects :
Television broadcasting industry -- Analysis
Television broadcasting of news -- Analysis
Television broadcasting -- Analysis
Advertising, marketing and public relations
Business
Economics
Analysis

Details

Language :
English
ISSN :
03638111
Volume :
27
Issue :
2
Database :
Gale General OneFile
Journal :
Public Relations Review
Publication Type :
Periodical
Accession number :
edsgcl.78132717

Tools

Authors Abstract Subjects Details