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Trying to Market Training Camps at Coachella

Authors :
Belson, Ken
Welsh, Alex
Source :
The New York Times. February 24, 2024, B9
Publication Year :
2024

Abstract

AEG, the entertainment giant, is trying to organize large-scale training camps marketed to fans, as other sports have done. Will it work? On a recent Wednesday afternoon, Dan Perkin and [...]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.783768993