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The Spying Game

Authors :
Dignam, Conor
Source :
AdAgeGlobal. September, 2001, Vol. 2 Issue 1, 4
Publication Year :
2001

Abstract

Competitive Intelligence isn't spying, say experts On Tuesday, August 28, Procter & Gamble's Chairman John E. Pepper flew across the Atlantic to London to personally apologize to Unilever's CEO Niall [...]

Subjects

Subjects :
Unilever Group -- Public relations
Procter & Gamble Co. -- Public relations -- Ethical aspects
Business ethics
Business intelligence -- Ethical aspects
Marketing management
Company public relations
Advertising, marketing and public relations
Business

Details

Language :
English
Volume :
2
Issue :
1
Database :
Gale General OneFile
Journal :
AdAgeGlobal
Publication Type :
Periodical
Accession number :
edsgcl.78486476

Tools

Authors Abstract Subjects Details