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Adding sparkle and style to the glassware at Steuben
- Source :
- Adweek's Marketing Week. July 17, 1989, Vol. 30 Issue 29, p66, 2 p.
- Publication Year :
- 1989
-
Abstract
- Adding Sparkle and Style To the Glassware at Steuben Younger buyers valued function over tradition. Steuben's Nancy Neumann describes how the glassmaker spiffed up its ads and store and improved [...]
Details
- ISSN :
- 08928274
- Volume :
- 30
- Issue :
- 29
- Database :
- Gale General OneFile
- Journal :
- Adweek's Marketing Week
- Publication Type :
- Periodical
- Accession number :
- edsgcl.7866201