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Ad Age DataCenter - 46th Annual Report: 100 Leading National Advertisers; High-water mark: $83 billion

Authors :
Endicott, R. Craig
Source :
Advertising Age. September 24, 2001, Vol. 72 , S1
Publication Year :
2001

Abstract

To revisit the advertising and marketing climate of 2000 is to enter a time warp. The nation's 100 top marketers pushed ad expenditures 7.6% to $83.39 billion for the year, […]

Details

Language :
English
ISSN :
00018899
Volume :
72
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.78734541