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GE'S MISLEADING AD CAMPAIGN FOR DIGITAL MAMMOGRAPHY

Authors :
Napoli, Maryann
Source :
HealthFacts. October 2001
Publication Year :
2001

Abstract

At a time when there is growing recognition that mammography has many limitations as a screening test, General Electric is creating an inappropriate demand for its relatively new, competing technology. [...]

Subjects

Subjects :
General Electric Co. -- Advertising -- Product enhancement
Medical test kit industry -- Advertising -- Product enhancement
Mammography -- Product enhancement
Radiography, Medical
Medical equipment and supplies industry -- Advertising -- Product enhancement
Diagnostic imaging -- Product enhancement
Business
Health
Product enhancement
Advertising

Details

Language :
English
ISSN :
0738811X
Database :
Gale General OneFile
Journal :
HealthFacts
Publication Type :
News
Accession number :
edsgcl.78900349

Tools

Authors Abstract Subjects Details