Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps

Source :: Plus Company Updates. March 25, 2024
Publication Year :: 2024
Abstract: LONDON: Pixalate, and compliance analytics platform for Connected TV and Mobile Advertising, releases the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, [...]

Subjects :: Comcast Corp. -- Advertising
Samsung Group -- Advertising
Cable television broadcasting industry -- Technology application
Advertising expenditures -- Technology application
Television broadcasting -- Technology application
Technology application
General interest
News, opinion and commentary
Roku (Set-top Internet box) -- Advertising
Apple TV (Set-top Internet box) -- Advertising

Tools