Advertising executives' perceptions of satellite TV's potential impact on the European market

Authors :: Howard, Donald G.
Ryans, John K., Jr.
Source :: European Journal of Marketing. May, 1989, Vol. 23 Issue 5, p22, 9 p.
Publication Year :: 1989

Subjects :: Marketing -- International aspects
Direct broadcast satellite television -- Surveys
Advertising agencies -- Surveys
Cable television
Advertising, marketing and public relations
Business
Business, general
International Advertising Association -- Research

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