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Arbitron PPM Test Doubles Nielsen Cable Numbers

Arbitron PPM Test Doubles Nielsen Cable Numbers

Authors :
Bachman, Katy
Source :
MEDIAWEEK. October 1, 2001, Vol. 11 Issue 36, 6
Publication Year :
2001

Abstract

Arbitron's test of portable people meters measuring TV and radio audiences in Wilmington, Del., reported more than double the number of cable TV viewers (with an aggregate 4.6 rating) compared [...]

Details

Language :
English
ISSN :
1055176X
Volume :
11
Issue :
36
Database :
Gale General OneFile
Journal :
MEDIAWEEK
Publication Type :
Periodical
Accession number :
edsgcl.79058536