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Arbitron PPM Test Doubles Nielsen Cable Numbers
Arbitron PPM Test Doubles Nielsen Cable Numbers
- Source :
- MEDIAWEEK. October 1, 2001, Vol. 11 Issue 36, 6
- Publication Year :
- 2001
-
Abstract
- Arbitron's test of portable people meters measuring TV and radio audiences in Wilmington, Del., reported more than double the number of cable TV viewers (with an aggregate 4.6 rating) compared [...]
- Subjects :
- Wilmington, Delaware -- Demographic aspects
Arbitron Co. -- Research
Radio broadcasting -- Evaluation
Cable television broadcasting industry -- Evaluation -- Research
Cable television -- Evaluation
Television broadcasting industry -- Evaluation -- Research
Television broadcasting -- Evaluation
Radio broadcasting industry -- Evaluation -- Research
Advertising, marketing and public relations
Mass communications
Cable television/data services
Evaluation
Research
Demographic aspects
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 11
- Issue :
- 36
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.79058536