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LG Ad Solutions New Study: Majority of CTV Users Prefer Free, Ad Supported Streaming TV

Source :
Food & Beverage Close-Up. April 25, 2024
Publication Year :
2024

Abstract

Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 percent) spend two or [...]

Subjects

Subjects :
Streaming media -- Reports
Marketing research -- Reports
Advertising executives -- Reports
Streaming media technology
Food and beverage industries

Details

Language :
English
Database :
Gale General OneFile
Journal :
Food & Beverage Close-Up
Publication Type :
Periodical
Accession number :
edsgcl.791593871

Tools

Authors Abstract Subjects Details