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HEALTHCARE MARKETING INFLUENCER 25: We present MM+M's definitive compilation of the 25 individuals whose work and thinking have outsized impact inside healthcare marketing--and beyond

Authors :
Bushak, Lecia
Coey, Sharon Klahr
Dobrow, Larry
O'Brien, Jack
Source :
Medical Marketing & Media. March, 2024, Vol. 59 Issue 2, p30, 6 p.
Publication Year :
2024

Abstract

* Influence, especially in a field as wide-ranging as medical marketing, is not readily quantifiable. It's not easy, or particularly fair, to pit traditional creatives against network builders, data/analytics wonks, [...]

Details

Language :
English
ISSN :
00257354
Volume :
59
Issue :
2
Database :
Gale General OneFile
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.793022714