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Puma USA get an education during its back-to-school drive; Christopher Smith, president and CEO, talks about what the company learned while marketing athletic shoes to teens and why it recently placed ads in movie theaters
- Source :
- Adweek's Marketing Week. Sept 18, 1989, Vol. 30 Issue 38, p30, 2 p.
- Publication Year :
- 1989
-
Abstract
- Puma USA Gets an Education During Its Back-to-School Drive Christopher Smith, president and CEO, talks about what the company learned while marketing athletic shoes to teens and why it recently [...]
Details
- ISSN :
- 08928274
- Volume :
- 30
- Issue :
- 38
- Database :
- Gale General OneFile
- Journal :
- Adweek's Marketing Week
- Publication Type :
- Periodical
- Accession number :
- edsgcl.7967863