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LESSONS FROM CHINA'S BEAUTY TECH MARKET: Overall market competition will gradually shift from marketing and price competition to product innovation and scientific validation
- Source :
- Global Cosmetic Industry. May, 2024, Vol. 192 Issue 5, pDM7, 4 p.
- Publication Year :
- 2024
-
Abstract
- In China, as consumers' demand for skin care has become increasingly sophisticated and science-based, home-use beauty devices have gradually become an important step in the skin care routine. Euromonitor International [...]
- Subjects :
- Product development -- Laws, regulations and rules
Skin -- Laws, regulations and rules
Marketing -- Laws, regulations and rules
Competition (Economics) -- Laws, regulations and rules
Skin care products -- Innovations -- Marketing
Government regulation
Company marketing practices
Time to market
Business
Pharmaceuticals and cosmetics industries
Subjects
Details
- Language :
- English
- ISSN :
- 15239470
- Volume :
- 192
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Global Cosmetic Industry
- Publication Type :
- Periodical
- Accession number :
- edsgcl.800096957