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Weather forecasts attract a torrent of sponsors; Americans are always talking about the weather, and companies such as American Express, P&G and DuPont are doing something about it
- Source :
- Adweek's Marketing Week. Sept 25, 1989, Vol. 30 Issue 39, p18, 2 p.
- Publication Year :
- 1989
-
Abstract
- Weather Forecasts Attract a Torrent Of Sponsors Americans are always talking about the weather, and companies such as American Express, P&G and DuPont are doing something about it. One morning [...]
Details
- ISSN :
- 08928274
- Volume :
- 30
- Issue :
- 39
- Database :
- Gale General OneFile
- Journal :
- Adweek's Marketing Week
- Publication Type :
- Periodical
- Accession number :
- edsgcl.8006065