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Simulmedia Announces Partnership with M3 MI's MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data
- Source :
- Business Wire. September 17, 2024
- Publication Year :
- 2024
-
Abstract
- Leveraging M3 MI's (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia's enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK -- Simulmedia is [...]
- Subjects :
- M3 Inc. -- Advertising -- Target marketing -- Alliances and partnerships
Target marketing -- Surveys
Streaming media -- Surveys
Advertising -- Surveys
Privacy -- Surveys
Marketing research -- Surveys
Consumer behavior -- Surveys
Medical advice systems -- Target marketing
Television viewers -- Surveys
Streaming media technology
Privacy issue
Business
Business, international
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Business Wire
- Publication Type :
- News
- Accession number :
- edsgcl.808924741