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Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing's Value and Receive Credit For Its Contribution to Business Outcomes

Source :
Business Wire. September 18, 2024
Publication Year :
2024

Abstract

Almost Half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment STAMFORD, Conn. -- Only 52% of CMOs and other senior marketing leaders said they [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Business Wire
Publication Type :
News
Accession number :
edsgcl.809002501