Back to Search
Start Over
Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing's Value and Receive Credit For Its Contribution to Business Outcomes
- Source :
- Business Wire. September 18, 2024
- Publication Year :
- 2024
-
Abstract
- Almost Half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment STAMFORD, Conn. -- Only 52% of CMOs and other senior marketing leaders said they [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Business Wire
- Publication Type :
- News
- Accession number :
- edsgcl.809002501