Back to Search
Start Over
Why using a brand nickname in marketing is not a good idea
- Source :
- Marketing Weekly News. October 26, 2024, 124
- Publication Year :
- 2024
-
Abstract
- 2024 OCT 26 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Researchers from Western University, Stockton University, and University of Massachusetts Amherst published a new [...]
- Subjects :
- Bloomingdale's Inc. -- Marketing
Apple Inc. -- Marketing
Dunkin' -- Marketing
Department stores -- Marketing
Marketing
Computer industry -- Marketing
Fast food restaurants -- Marketing
Company marketing practices
Microcomputer industry
Computer industry
Advertising, marketing and public relations
Subjects
Details
- Language :
- English
- ISSN :
- 19442424
- Database :
- Gale General OneFile
- Journal :
- Marketing Weekly News
- Publication Type :
- News
- Accession number :
- edsgcl.812860835