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TikTok's plan to bring social shopping to the US is really starting to pay off

Source :
The Business Insider (Blogs on Demand). December 5, 2024
Publication Year :
2024

Abstract

Social shopping finally broke through in the US in 2024, driven by TikTok Shop. Companies spent years trying to import social-commerce habits from Asia, with varied success. The US market [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
The Business Insider (Blogs on Demand)
Publication Type :
Periodical
Accession number :
edsgcl.819052111