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Soaps and detergents. Regardless of the state of the economy, innovations go further when they are spread across multiple markets
- Source :
- Chemical & Engineering News. Jan 21, 2002, Vol. 80 Issue 3, p21, 5 p.
- Publication Year :
- 2002
-
Abstract
- Innovation is not without risks, as is documented by the fact that many new products fail to live up to marketing hype, product specifications, or financial expectations. Yet, new products drive this industry. Presently, Tide is the leading U.S. detergent.
Details
- ISSN :
- 00092347
- Volume :
- 80
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Chemical & Engineering News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.82561577