Pursuing the concept of marketing productivity: Introduction to the JBR special issue on marketing productivity

MLA

Bush, Alan J., et al. “Pursuing the Concept of Marketing Productivity: Introduction to the JBR Special Issue on Marketing Productivity.” Journal of Business Research, vol. 55, no. 5, May 2002, p. 343. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.83131942&authtype=sso&custid=ns315887.

APA

Bush, A. J., Smart, D., & Nichols, E. L. (2002). Pursuing the concept of marketing productivity: Introduction to the JBR special issue on marketing productivity. Journal of Business Research, 55(5), 343.

Chicago

Bush, Alan J., Denise Smart, and Ernest L. Nichols. 2002. “Pursuing the Concept of Marketing Productivity: Introduction to the JBR Special Issue on Marketing Productivity.” Journal of Business Research 55 (5): 343. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.83131942&authtype=sso&custid=ns315887.