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Marketing reading in the 21st century: bookstores and libraries

Authors :
Dalmau, Mary
Source :
Australasian Public Libraries and Information Services. March 2002, Vol. 15 Issue 1, p28, 4 p.
Publication Year :
2002

Abstract

The marketing of libraries and bookstores in the 21st century as an idea, a belief and a social characteristic is little different to the marketing of them in past centuries. [...]

Subjects

Subjects :
Booksellers -- Marketing
Libraries -- Marketing
Library and information science
Company marketing practices
Marketing

Details

Language :
English
ISSN :
10305033
Volume :
15
Issue :
1
Database :
Gale General OneFile
Journal :
Australasian Public Libraries and Information Services
Publication Type :
Academic Journal
Accession number :
edsgcl.84593874

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