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Wal-Mart's 'green' campaign to emphasize recycling next

Authors :
Schwartz, Judith D.
Source :
Adweek's Marketing Week. February 12, 1990, Vol. 31 Issue 7, p60, 2 p.
Publication Year :
1990

Abstract

Wal-Mart's 'Green' Campaign To Emphasize Recycling Next Hardly a day goes by without some manufacturer claiming that their products are environmentally friendly. The number is growing, in part, because consumers [...]

Subjects

Subjects :
Walmart Inc. -- Public relations -- Management
Discount stores -- Public relations
Company public relations
Company business management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
08928274
Volume :
31
Issue :
7
Database :
Gale General OneFile
Journal :
Adweek's Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.8534527

Tools

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