Old timer beats change; ATI Technologies has seen its market leadership in graphics chips slip into the hands of Nvidia, even as Intel nibbles at the low-end with integrated systems. With new branding and product strategies, however, ATI is well positioned for a new era. (Casebook)

There's a computer inside your computer, a chip that hugely affects overall system performance. Most PC vendors buy it from one of two companies. You're thinking Intel and AMD, right? […]