Back to Search
Start Over
Finding the right PBR performance measures
- Source :
- Marketing Magazine. July 16, 2001, Vol. 106 Issue 28, p6, 2 p.
- Publication Year :
- 2001
-
Abstract
- The article looks at how payment-by-results remuneration for advertising agencies should be structured and what performance parameters should be included.
- Subjects :
- Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- ISSN :
- 11964650
- Volume :
- 106
- Issue :
- 28
- Database :
- Gale General OneFile
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.87133177