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A new marketing tactic: civic-minded selling. (In Box)

Source :
Sales & Marketing Management. August, 2002, Vol. 154 Issue 8, p18, 1 p.
Publication Year :
2002

Abstract

The Web site of the Weapons of Mass Destruction Task Force is headed by a bold-faced quote from Sun Tzu's The Art of War and a cutout of the New […]

Details

ISSN :
01637517
Volume :
154
Issue :
8
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.90251556