Fancy footwork: how young dealers of rare sneakers challenge Nike; using the Web, Mr. Eways, 16, subverts a giant's control of its marketing strategy; Air Jordans for $700 a pair

Subjects

Subjects :

Nike Inc. -- Marketing
Electronic commerce -- Usage
Businessmen -- Innovations
Athletic shoe industry -- Marketing
Athletic shoes -- Marketing
Gray market
Brand name products -- Marketing
Business
Business, general

Details

ISSN :

01932241

Database :

Gale General OneFile

Journal :

The Wall Street Journal Western Edition

Publication Type :

News

Accession number :

edsgcl.90526739