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Saturn's ad budget sputters

Authors :
Selinger, Iris Cohen
Berry, Jon
Source :
ADWEEK Eastern Edition. June 11, 1990, Vol. 31 Issue 24, p1, 2 p.
Publication Year :
1990

Abstract

NEW YORK-The biggest magazine ad buy of the year-the launch of General Motors' Saturn model-may turn into a major disappointment for publishers expecting a big revenue boost in an otherwise [...]

Subjects

Subjects :
Saturn Corp. -- Advertising
Hal Riney and Partners Inc. (San Francisco, California) -- Contracts
Advertising agencies -- Contracts
Automobile industry -- Advertising
Magazine advertising -- Forecasts and trends
Advertising, marketing and public relations
Business, general

Details

ISSN :
01992864
Volume :
31
Issue :
24
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.9145267

Tools

Authors Abstract Subjects Details