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Saturn's ad budget sputters
- Source :
- ADWEEK Eastern Edition. June 11, 1990, Vol. 31 Issue 24, p1, 2 p.
- Publication Year :
- 1990
-
Abstract
- NEW YORK-The biggest magazine ad buy of the year-the launch of General Motors' Saturn model-may turn into a major disappointment for publishers expecting a big revenue boost in an otherwise [...]
Details
- ISSN :
- 01992864
- Volume :
- 31
- Issue :
- 24
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.9145267