Mail menopause: it's all change for the Post Office as the retail giant tries to stem record losses by moving into new areas and slashing branch numbers. Michael Bird looks at what's afoot. (Market Report)

Authors :: Bird, Michael
Source :: In Store Marketing. September, 2002, p23, 3 p.
Publication Year :: 2002
Abstract: What is happening at the Post Office? The largest store chain in the country is suffering from every ailment that could inflict a retailer: mass closures; a botched brand identity; [...]

Subjects :: Royal Mail Group Ltd. -- Management
Delivery services
Postal service -- Management
Mail receiving and forwarding services -- Management
Company business management
Advertising, marketing and public relations
Business
Retail industry

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