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Publishers prepping pubs in new youth movement

Authors :
Moses, Lucia
Source :
Editor & Publisher. Sept 23, 2002, 3
Publication Year :
2002

Abstract

Gannett Co. Inc. and Tribune Co. papers consider the alternatives in bridging the generation gap Recognizing that their core products aren't reaching many 18-to-34- year-old readers, several newspapers, from Melville, [...]

Subjects

Subjects :
Gannett Company Inc. -- Marketing
Tribune Co. (Chicago, Illinois) -- Marketing
Newspaper publishing -- Marketing
Newspapers -- Marketing
Business
Publishing industry

Details

ISSN :
0013094X
Database :
Gale General OneFile
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
edsgcl.92378182

Tools

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