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Networks tighten belts with repeats, in-house shows

Authors :
McClellan, Stephen
Flint, Joe
Source :
Broadcasting. December 10, 1990, Vol. 119 Issue 24, p49, 2 p.
Publication Year :
1990

Abstract

With advertising dollars scarce, the networks are doing all they can to hold on to their current advertising commitments. That means fewer scheduling changes, fewer cancellations and fewer holiday specials. [...]

Details

Language :
English
ISSN :
00072028
Volume :
119
Issue :
24
Database :
Gale General OneFile
Journal :
Broadcasting
Publication Type :
Periodical
Accession number :
edsgcl.9240850