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MEDIA CHOICE: Francesca Newland, Campaign's news editor, picks McDonald's sponsorship of Popstars The Rivals
- Source :
- Campaign. October 4, 2002, 12
- Publication Year :
- 2002
-
Abstract
- 'Too often the sponsors of the most high-profile programmes feel their job is done once they've signed the multimillion-pound deal with the programme's makers. They ignore the opportunity they have [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.92448499