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'Value' strategy to battle recession

Authors :
Dagnoli, Judann
Source :
Advertising Age. Jan 7, 1991, Vol. v62 Issue n1, p1, 2 p.
Publication Year :
1991

Subjects

Subjects :
Corporations -- Management
Marketing management -- Methods
Pricing -- Forecasts and trends

Details

ISSN :
00018899
Volume :
v62
Issue :
n1
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.9311250

Tools

Authors Abstract Subjects Details