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EUROPEAN NEWSPAPERS: EXTENDING THE BRAND
- Source :
- Campaign. November 15, 2002, 29
- Publication Year :
- 2002
-
Abstract
- Europe's newspapers have branched out to attract new audiences and advertisers. Pippa Considine looks at three major brand extensions from Italy, the UK and France. ITALY: Il Sole, 24 ore [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.94245898