Food for thought: bringing home the message that a clear message and effective execution lie behind the most effective of commercials, Thomas Schmid finds out more about a series of TVCs produced for McDonald's in Thailand. (TVC Post Production)

Source :: Asia Image. Nov, 2002, Vol. 7 Issue 11, p28, 2 p.
Publication Year :: 2002
Abstract: What is the link between McDonald's, the epitomic icon of American culture, and the exotic civilisation of Thailand? According to McThai Co, operator of the local McDonald's chain of restaurants, [...]

Subjects :: McDonald's Corp. -- Foreign operations
McThai Co. -- Advertising
SPA Advertising -- Contracts
The Shood -- Methods
The Shood -- Contracts
Television advertising -- Analysis
Fast food restaurants -- Advertising
Advertising agencies -- Contracts
Video production companies -- Methods
Video production companies -- Contracts
Restaurant industry
Contract agreement
Business
Mass communications

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