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Marketing myopia

Authors :
Ota, William T.
Source :
Data Based Advisor. January, 1991, Vol. 9 Issue 1, p14, 1 p.
Publication Year :
1991

Abstract

What business are you in ... ?' Ask that question to database software companies, independent developers, in-house MIS/DP personnel, or database end users, and you will get a myriad of […]

Details

Language :
English
ISSN :
10906436
Volume :
9
Issue :
1
Database :
Gale General OneFile
Journal :
Data Based Advisor
Publication Type :
Periodical
Accession number :
edsgcl.9755723