Stubbing out tobacco ads: new legislation clamping down on tobacco advertising is leaving the cigarette companies ashen-faced. Life at the butt end is forcing them to be more creative in their promotional work. (Advertising)

Authors :: Bird, Michael
Source :: In Store Marketing. Feb, 2003, p26, 2 p.
Publication Year :: 2003
Abstract: Tobacco companies are facing one of their toughest advertising challenges yet. New laws approved by the UK Government and the EU, designed to limit public exposure to tobacco ads, have [...]

Subjects :: Advertising -- Laws, regulations and rules
Tobacco industry -- Advertising
Tobacco industry -- Laws, regulations and rules
Tobacco industry -- Marketing
Government regulation
Company marketing practices
Advertising, marketing and public relations
Business
Retail industry

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