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Installing confidence: installation has come a long way. Staff are now as likely to wield handheld terminals as spanners. (Special Report)

Authors :
Bird, Michael
Source :
In Store Marketing. March, 2003, p33, 3 p.
Publication Year :
2003

Abstract

Installation isn't just a man in a van turning up to a shop with a bunch of kit any time he likes, strutting in-store at peak shopping hours, spreading out [...]

Details

ISSN :
13665448
Database :
Gale General OneFile
Journal :
In Store Marketing
Publication Type :
Periodical
Accession number :
edsgcl.99292512