The Floatation Stimulation Platform : an investigation into the feasibility of delivering audio and audio-visual stimuli into the floatation tank : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Masters of Innovation and Commercialisation

[Truncated abstract] The floatation tank experience is unique. It involves floating on a body of water dense in Epsom salt, inside of a purpose-built tank. The buoyancy from the salt density means there is little sensation of gravity, and the water temperature is the same as the skin temperature so there is minimal sense of touch. There is no light, no sound, and no one else. This research considers the feasibility of developing technology designed to stimulate the senses in the floatation environment - conceptualised as the floatation stimulation platform (FSP). The identified target market for the FSP is the commercial floatation centre. Three phases of investigation were conducted to assess feasibility of the FSP. Phase One involved surveying 10 existing floatation centres and assessing their use of stimuli in the floatation environment in a commercial context. Phase Two involved surveying 37 participants connected to a commercial floatation centre's online network. Participants were asked a range of questions about their perceptions and experiences of floatation, stimuli within the floatation tank, and activities they participate in. Phase Three involved analysing a commercial offering of audio stimuli designed for a specific model of floatation tank. The findings of all three phases of investigation suggest the FSP is a feasible concept. A major finding from Phase One was that all surveyed commercial floatation centres currently use stimuli in their floatation tanks, while in Phase Two it was found that all participants surveyed were open to the concept of experiencing stimuli in the floatation tank. Phase Three of the investigation found that stimuli designed for the floatation tank is most valuable to floatation centres if it can increase customer retention. From the investigation findings, recommendations were developed for appropriate business models and developmental pathways for FSP technology.